Book Announcement: Economic Behavior: Economy, Business and People

Economic Behavior: Economy, Business and People now available from Cambridge Scholars Publishing

Hardback, pp265, £61.99 / $105.95

Cambridge Scholars Publishing is pleased to announce the publication of Economic Behavior: Economy, Business and People, edited by Alexandra Zbuchea, Constantin Brătianu and Florina Pînzaru.

The current economy is more complex and surprising than ever before: global and local factors combine to shape a very diverse framework, where organizations and management practices are challenged. This book presents a selection of studies that deal with economic behavior, both at the macro and micro level. It presents some well-defined aspects and builds on a new understanding of decision-making and economic development based on ethics and knowledge. It also emphasizes the human factor in shaping business and economic strategies as part of the international competition and interdependencies.

To read a full summary of the book and to read a 30-page sample extract, which includes the table of contents, please visit the following link:

Economic Behavior: Economy, Business and People can be purchased directly from Cambridge Scholars, through Amazon and other online retailers, or through our global network of distributors. Our partners include Bertram, Gardners, Baker & Taylor, Ingram, YBP, Inspirees and MHM Limited. An e-book version will be available for purchase through the Google Play store in due course.

For further information on placing an order for this title, please contact

About the Editors

Alexandra Zbuchea is Vice-Dean of the Faculty of Management at the National University of Political Studies and Public Administration, Bucharest, Romania. She is a member of several conference boards, as well as professional associations such as the Academy of Marketing Science and the National Network of Museums in Romania. She has published several books and studies on marketing, such as materials for cultural organisations.

Constantin Brătianu is Professor Emeritus of Strategic Management and Knowledge Management at the UNESCO Department for Business Administration at Bucharest University of Economic Studies, Romania, and Director of the Research Center for Intellectual Capital, based at the same university. He is the founder and co-editor of the international journal, Management Dynamics in the Knowledge Economy, and he is a member of associations including American Academy of Management. His academic interests include knowledge dynamics, knowledge management, intellectual capital and strategic management.

Florina Pînzaru teaches General Management and Fundamentals of Marketing at the National University of Political Studies and Public Administration, Bucharest, Romania. She has been Dean of the College of Management since 2011 and has more than ten years of experience as a marketer for important Romanian companies in furniture, energy and utilities.

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