This July, our Editorial Advisory Board chair Professor David Weir has chosen his ‘Recommended Read’: one of our best-selling titles, noteworthy for the contribution it makes to its field. David, who is currently Visiting Professor at York St John University, has had an extraordinarily successful academic career which has included leading four university Business Schools and initiating the very first part-time executive MBA in a University business school at Glasgow University in the United Kingdom.
Cambridge Scholars Publishing is offering all of our readers a 50% discount on David’s pick. To redeem your discount, please enter the promotional code EABJUL17 during checkout. Please note that this is a time-limited offer that will expire on 31st July 2017.
Professor David Weir’s ‘Recommended Read’:
Editors: Jessica Lichy and Chris Birch.
The future of higher education depends on how managers respond to the challenge of rising costs, changing labour markets and new technologies. As the pace of change accelerates, education providers need to redefine their strategy for sustainable success. This volume presents the thinking of leading researchers and academics regarding the new stakeholders in higher education systems.
“Universities – and especially Business Schools – are often advised to think more like businesses, to seek unique brand identity and to explore new revenue streams via, for example, increased penetration into international markets. But until this collection there has actually been little serious engagement with the scholarly economic literature of these themes. Universities are aware informally that they need to move beyond simple additionality and mindless reproduction through rolling out offers that have proven their worth in established markets. They need at least to reframe even established successes like MBA programmes into new markets, bounded by unfamiliar cultural expectations. Network-brightness and informal as well as structural availability for forming long-term partnerships are vital for success in the diverse complexity of globalisation. Lichy and Birch’s collection offers insights into these new discourses.”
For further information on Professor Weir, please click here.