Book Announcement: Rethinking Gender in Popular Culture in the 21st Century: Marlboro Men and California Gurls

Rethinking Gender in Popular Culture in the 21st Century: Marlboro Men and California Gurls now available from Cambridge Scholars Publishing

Hardback, pp255, £61.99 / $104.95

Cambridge Scholars Publishing is pleased to announce the publication of Rethinking Gender in Popular Culture in the 21st Century: Marlboro Men and California Gurls, edited by Astrid M. Fellner, Marta Fernández-Morales and Martina Martausová.

This book explores popular culture representations of gender, offering a rich and accessible discussion of masculinities and femininities in 21st-century popular media. It brings together contributors from various European countries to investigate the workings of gender in contemporary pop culture products in a brave, original, and rigorous way.

This volume is both an academic proposal and an exercise of commitment to a serious analysis of some of the media that influence us most in our everyday lives. Representation matters, and the position we take as viewers or consumers during reception matters even more.

To read a full summary of the book and to read a 30-page sample extract, which includes the table of contents, please visit the following link:

All Cambridge Scholars authors and contributors are entitled to a 40% discount on this title, to claim this simply enter the author discount code on the My Order page after adding the book to your basket from the link above. For further information about the author discount, please contact

Rethinking Gender in Popular Culture in the 21st Century: Marlboro Men and California Gurls can be purchased directly from Cambridge Scholars, through Amazon and other online retailers, or through our global network of distributors. Our partners include Bertram, Gardners, Baker & Taylor, Ingram, YBP, Inspirees and MHM Limited. An e-book version will be available for purchase through the Google Play store in due course.

For further information on placing an order for this title, please contact

About the Editors

Professor Astrid M. Fellner is Chair of North American Literary and Cultural Studies at Saarland University, Germany. Her monographs include Articulating Selves: Contemporary Chicana Self-Representation (2002) and Bodily Sensations: The Female Body in Late-Eighteenth-Century American Culture (2018). She has also published a series of articles and co-edited books in the fields of border studies, early American literatures, US Latino/a literature, Canadian literature, gender/queer studies, and cultural studies.

Marta Fernández-Morales, PhD, is Associate Professor of Literature, Gender Studies, and Cultural Studies at the University of Oviedo, Spain. She is a full-time researcher in the project The Role of TV Fiction in Processes of Identity Construction in the 21st Century, funded by the Spanish Ministry of Economy and Competitiveness. She has published widely in scholarly journals, is the author of four books, and has co-edited eight volumes.

Martina Martausová is a Lecturer at the Department of British and American Studies at Pavol Jozef Šafárik University in Košice, Slovakia. She completed her PhD in 2013, and has since taught and published in the field of American and gender studies. Her research focuses on contemporary representations of masculinity in American cinema, and she is currently working on the project Postmillennial Sensibility in Anglophone Literatures, Cultures and Media.


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